{"id":3048,"date":"2024-03-03T18:54:12","date_gmt":"2024-03-03T18:54:12","guid":{"rendered":"https:\/\/lisaasberg.se\/work\/?page_id=3048"},"modified":"2024-03-08T10:55:01","modified_gmt":"2024-03-08T10:55:01","slug":"rasaft","status":"publish","type":"page","link":"https:\/\/lisaasberg.se\/work\/?page_id=3048","title":{"rendered":"R\u00e5saft"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3048\" class=\"elementor elementor-3048\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31ce696 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-items-top elementor-section-content-top elementor-section-height-default elementor-invisible\" data-id=\"31ce696\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-864ca70\" data-id=\"864ca70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6e04f6 back elementor-align-right elementor-widget__width-inherit elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-button\" data-id=\"d6e04f6\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"http:\/\/lisaasberg.se\/work\/?page_id=1029\" id=\"back\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">> ABOUT<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-465926a elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"465926a\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a88ebd\" data-id=\"0a88ebd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58646dc back elementor-align-left elementor-widget__width-inherit elementor-fixed elementor-widget elementor-widget-button\" data-id=\"58646dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/lisaasberg.se\/work\" id=\"back\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">< BACK<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce2aca3 elementor-section-content-top elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"ce2aca3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b36eeea\" data-id=\"b36eeea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f3a3f2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7f3a3f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-82e574b\" data-id=\"82e574b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af461a logo elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8af461a\" data-element_type=\"widget\" id=\"logo\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Packaging design<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8bb3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2a8bb3a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fdb458 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fdb458\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ae86fbf\" data-id=\"ae86fbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4542f9 elementor-widget elementor-widget-spacer\" data-id=\"a4542f9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5f11b elementor-widget elementor-widget-heading\" data-id=\"3b5f11b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00c5SAFT<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f4e77 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"03f4e77\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b1ad31 elementor-widget elementor-widget-heading\" data-id=\"1b1ad31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Packaging and visual identity for R\u00e5saft, a cold pressed juice brand.<\/i> <br><br><b>Role:<\/b> Brand Designer at Kid id\n<b>Responsibilities:<\/b> Original illustrations and symbols. Design system, typeface and color palette made in close collaboration with team at Kid id.<br><br>R\u00e5saft makes one of a few purely raw juices on the market. Made entirely without additives or post processing.<br><br>The raw, handmade feeling was something that we wanted the packaging to communicate. We created a custom typeface by linocut letters that differs from bottle to bottle. The illustrations and symbols follow the same raw, hand carved feeling.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3bcc0fd\" data-id=\"3bcc0fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25baf9c elementor-widget elementor-widget-spacer\" data-id=\"25baf9c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d98df elementor-widget elementor-widget-image\" data-id=\"b4d98df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-3050\" alt=\"\" srcset=\"https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-1024x576.jpg 1024w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-300x169.jpg 300w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-768x432.jpg 768w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-1536x864.jpg 1536w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-2048x1152.jpg 2048w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-1200x675.jpg 1200w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/enheter_Rityta-1-kopia-2-560x315.jpg 560w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4c49c elementor-widget elementor-widget-image\" data-id=\"2f4c49c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-1024x576.jpg\" class=\"attachment-large size-large wp-image-3051\" alt=\"\" srcset=\"https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-1024x576.jpg 1024w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-300x169.jpg 300w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-768x432.jpg 768w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-1536x864.jpg 1536w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-2048x1152.jpg 2048w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-1200x675.jpg 1200w, https:\/\/lisaasberg.se\/work\/wp-content\/uploads\/2024\/03\/isbild-560x315.jpg 560w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0075b61 elementor-widget elementor-widget-video\" data-id=\"0075b61\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/831850726?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb0842 elementor-widget elementor-widget-spacer\" data-id=\"5eb0842\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>> ABOUT < BACK Packaging design R\u00c5SAFT Packaging and visual identity for R\u00e5saft, a cold pressed juice brand. Role: Brand Designer at Kid id Responsibilities: Original illustrations and symbols. Design system, typeface and color palette made in close collaboration with team at Kid id. R\u00e5saft makes one of a few purely raw juices on the &hellip; \n\n<p class=\"link-more\"><a href=\"https:\/\/lisaasberg.se\/work\/?page_id=3048\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;R\u00e5saft&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":43,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/pages\/3048"}],"collection":[{"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3048"}],"version-history":[{"count":28,"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/pages\/3048\/revisions"}],"predecessor-version":[{"id":3449,"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/pages\/3048\/revisions\/3449"}],"up":[{"embeddable":true,"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=\/wp\/v2\/pages\/43"}],"wp:attachment":[{"href":"https:\/\/lisaasberg.se\/work\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}