Packaging design
RÅSAFT
Packaging and visual identity for Råsaft, a cold pressed juice brand.
Role: Brand Designer at Kid id
Responsibilities: Original illustrations and symbols. Design system, typeface and color palette made in close collaboration with team at Kid id.
Råsaft makes one of a few purely raw juices on the market. Made entirely without additives or post processing.
The raw, handmade feeling was something that we wanted the packaging to communicate. We created a custom typeface by linocut letters that differs from bottle to bottle. The illustrations and symbols follow the same raw, hand carved feeling.
![](https://lisaasberg.se/work/wp-content/uploads/2024/03/enheter_Rityta-1-kopia-2-1024x576.jpg)
![](https://lisaasberg.se/work/wp-content/uploads/2024/03/isbild-1024x576.jpg)