Packaging and visual identity for Råsaft, a cold pressed juice brand.

Role: Brand Designer at Kid id Responsibilities: Original illustrations and symbols. Design system, typeface and color palette made in close collaboration with team at Kid id.

Råsaft makes one of a few purely raw juices on the market. Made entirely without additives or post processing.

The raw, handmade feeling was something that we wanted the packaging to communicate. We created a custom typeface by linocut letters that differs from bottle to bottle. The illustrations and symbols follow the same raw, hand carved feeling.