Visual Identity

Visual identity for Alkoholhjälpen and Droghjälpen. Two independent organisations run by Beroendecentrum – offering online help for people with alcohol- or drug abuse.

Role: Brand Designer at Kid id
Responsibilities: Entire design system and components including logotypes, color palette, layout, typographic system, illustrations etc.

The organisations were seeking a bold expression in order to catch attention on the smaller touchpoints where they need to be seen – for example on contact cards in waiting rooms. Another important aspect was to not feel like public care or a hospital, in order to reach a new audience and create a low threshold for seeking help.

The monochrome color palettes allows for the expression to stretch from bold and eye catching to calm and simple, and also helps both differentiating and connecting the two organisations.

The graphic shape of the logotypes represents the distance that an addiction can create to your surroundings – your family or friends. Alkoholhjälpen and Droghjälpen helps to overcome that distance, to fill the gap and create a new life without the addiction.